News Details
Thompson back in fast lane with Lotus tie-in
Former Sky Sports F1 Georgie Thompson has been unveiled as the face of a new fast-paced F1 campaign from leading male deodorant brand Suremen. Thompson, who has a passion for motorsport demonstrated by stints presenting various championships on Sky over the years, will support the Suremen Formula WIN sales promotion and Lotus F1 Team partnership through in-store, PR and digital marketing activity.The former presenter – who is widely rumoured to be heading to the new BT Sport package where she will join former BBC F1 presenter Jake Humphrey - is backing the campaign by launching a money-can't-buy on-pack promotion that will give F1 fans the chance to drive the Lotus F1 car, as well...
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