The British Grand Prix provided the latest drama to an already touchy subject in 2013…tires. The exploding tire issues claimed five left-rear tires during the weekend and while Pirelli are keen to get tot he bottom of the issue, speculation as to the cause has ranged from steel belts to serrated curbs and low tire pressure. The eventual cause may be discovered by Pirelli but they too have a brand equity knife in the fight and will be very careful on the verbiage they choose to explain the reasons for the blowouts experienced on Sunday. One of the lingering issues that springs to the forefront is the fact that Pirelli had announced they would be bringing a new tire compound to the...
Full Story »