Red Bull has Infiniti, Mercedes has Petronas, McLaren has Vodafone...the list goes on. Yet Lotus has yet to sign a title sponsor despite now being classed a 'top' team. It's a source of revenue many of the teams rely on as a title sponsor will pay massive amounts of cash to have their name plastered on the prime locations, such as the sidepods, engine cover and rear-wing. It's no secret that Lotus doesn't have the biggest of budgets - something which deterred Kimi Raikkonen from signing a new contract - yet they haven't secured a title sponsor, instead opting to give the valuable space to Genii - the investment firm which owns the team. Things might be about to change though, with the...
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