Marussia’s financial position was exposed to the light of day this week and it was glimpse of the impact the global economy is having on Formula 1 teams—especially the small teams. Formula 1 has been relatively quiet on what the overall impact has been from TV revenue, advertising, sponsors and hospitality.
It doesn’t take too much divination to come to a conclusion about Formula 1. When the calendar expanded to far-flung locations such as Malaysia, Korea, India, Abu Dhabi, Bahrain, Singapore, China and turkey—the story was writing itself.
Through emerging markets, government subsidies, TV broadcast rights and a creative sanctioning fee escalator; Formula 1 has maintained a...
Full Story »