Red Bull Racing's dominance in Formula One doesn't just have an impact on the team and its stakeholders. A report in the Daily Mail by Pitpass' business editor Christian Sylt reveals that revenues at Prism, the largest sponsorship agency of advertising giant WPP, rose 57.7% to £27.6m last year driven by increased work with several brands connected to Red Bull Racing.Prism was founded in 1993 by its managing director, American marketing executive Steve Madincea, who was previously commercial director of Benetton's F1 team. In 1999 it was bought by WPP whose chief executive Sir Martin Sorrell is a motorsport fan and is an independent non-executive director of F1's Jersey-based parent...
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