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Formula E targeting free-to-air UK TV coverage
Next year Formula One gets a new 'competitor' in the form of Formula E, the world's first fully-electric racing series. Some big name teams have signed up to take part but its success is likely to depend on its exposure. Others, such as A1 Grand Prix and Formula 2, failed in this area and Formula E doesn't want to repeat their mistakes. According to an article in today's Daily Telegraph written by Pitpass' business editor Christian Sylt, Formula E chief executive Alejandro Agag wants the series to be shown in the UK on 'free-to-air even if we get less money.' It is a bold aim, especially since he adds that discussions with BT Sport and BSkyB are also under way.So far Formula E has signed...
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10y ago from Pitpass.com
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