Sauber renew tequila partnership 10 January, 2014 The Sauber F1 Team is pleased to announce it will continue its partnership with Jose Cuervo. The multi-platform marketing partnership began in 2011 and will continue to promote Jose Cuervo’s Tequilas worldwide through the Sauber F1 Team.
Monisha Kaltenborn, Team Principal: “Our partnership with Jose Cuervo has been very successful and we are proud to have Jose Cuervo on board as our partner. The co-operation has created many synergies for both companies and has been enhanced by having a Mexican driver. We look forward to continuing this partnership.”
Juan Domingo Beckmann, CEO Jose Cuervo: “I am very satisfied with our long-term...
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