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McLaren renews partnership with Santander

cLaren has renewed its partnership with Spanish banking group Santander ahead of the 2014 season. Recognised as the largest bank in the eurozone, Santander initially joined forces with McLaren back in 2007, and current driver Jenson Button has acted as an ambassador for the brand for the past four F1 campaigns. "Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing," said Keith Moor, Chief Marketing Officer of Santander. "Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to continue to be in partnership...
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1y ago from GPUpdate.net 0
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