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McLaren announce renewed Santander partnership

McLaren Mercedes has announced a renewed partnership with Spanish banking group Santander ahead of the 2014 Formula 1 season. Santander joined the team as a partner back in 2007, with lead driver Jenson Button acting as an ambassador for the brand over the last four years. The Brit will continue to play a significant role in the company's campaigns. 'Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing,' said chief marketing officer of Santander, Keith Moor. 'Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to...
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