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Study shows Ferrari is the world's most powerful brand

Study shows Ferrari is the world's most powerful brand 18 February, 2014 Ferrari is the world’s most powerful brand according to a study released today by leading brand valuation consultancy Brand Finance. The Italian carmaker scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index, from desirability, loyalty and consumer sentiment to visual identity, online presence and employee satisfaction. Ferrari is one of only eleven brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score. Brand Finance chief executive David Haigh stated, 'The prancing horse on a...
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