Williams has unveiled its official livery for the 2014 Formula 1 season, confirming its much anticipated association with beverage brand Martini. As such, the Grove-based squad will now race under the banner of Williams Martini Racing.
The tie-in with WIlliams not only continues Martini’s long history in Formula 1, but also a rich history in sports cars. The company, founded and based in Turin, first entered the world of Formula One sponsorship with the Tecno team in 1972, Brabham in 1975 to 1977 and Lotus in 1979.
Wiliams F1 founder and Team Principal, Frank Williams opened proceedings: 'We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini...
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