It will be a little strange to see the McLaren’s take the grid in Australia next week without “Vodafone” on the sidepod. It will be even stranger to see nothing on their sidepod—no sponsor name at all.
The lack of a title sponsor for a team like McLaren has some undertow or message to it and according to Ron Dennis, it may be the team’s lack of performance last year that has soiled the price tag:
'Inevitably when you have a run of poor results, people try and push the rate card down,' he said of the sponsorship negotiations,' said Dennis.
'I won't accept that. I know what this company is and what it's grand prix team can achieve. And that requires the correct recognition when it...
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