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F1 must open up to attract younger fans

Formula One must become more accessible if it is to attract younger audiences. That is the opinion of many team bosses who agree that the sport has become too sterile and even alienates younger viewers with its policies towards the internet and social media.With the largest set of regulation changes in its history, Formula One this year has the opportunity to reach a new demographic using the cutting-edge development of hybrid technologies as a catalyst. But while those within the paddock seem happy enough to give snappy sound bites as a collective they've failed to actually sell the sport beyond simply turning up for the scheduled nineteen races.'That's particularly sad at this point of...
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7mo ago from 0

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