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Sandwich chain Subway 'exploring' F1 sponsorship
American sandwich chain Subway is considering signing a revolutionary sponsorship deal with Formula One which could see it partner with several teams as well as the sport itself according to an article in the Daily Telegraph by Christian Sylt.Subway launched in the United States in 1965 but its prominence in Europe has been accelerating in recent years. In the United Kingdom and Ireland alone it has 1,731 stores making it Subway's biggest market outside the US. In January it announced that it wants to grow to 3,000 stores in the UK and Ireland by 2020 which would give it far more than rivals such as McDonald's and Greggs. A sponsorship in F1 would help to drive its exposure and make the...
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10y ago from Pitpass.com
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