News Details

Subway reportedly considering F1 sponsorship

American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual revenues of £10 billion ($18bn), is hoping to double the number of stores it has in the United Kingdom and Ireland by 2020, as well as expanding in other regions. Zak Brown, chief executive of marketing company JMI, which handles Subway's motorsport sponsorship in NASCAR, believes F1 would be the "perfect fit" to do just that for the company. "I took the Subway chief marketing officer to meet Bernie in Montreal last year, and I would say they have been exploring it for a year," Brown told the...
Full Story »
2y ago from TheF1Times.com 0
Share

You May Also Be Interested In...

Subway could become Formula 1 sponsor

Subway could become Formula 1 sponsor 14 April, 2014 American chain...
2y ago from GrandPrix247.com

Subway considering F1 sponsorship

American sandwich chain Subway could enter F1 as a sponsor of not one but...
2y ago from PlanetF1.com

Sandwich chain Subway 'exploring' F1 sponsorship

American sandwich chain Subway is considering signing a revolutionary...
2y ago from Pitpass.com

Subway could become F1 sponsor

American chain Subway could be the next sponsor to enter formula one,...
2y ago from GrandPrix.com

Elsewhere On The Network

Popular On MGPToday.com

Lowes to stand in for Smith at Silverstone and Misano...

Lowes could race in the next two MotoGP races as he stands in for the...
1h ago from BikeSportNews.com

MotoGP: Smith happy with KTM testing pace

KTM’s 2017 rider Bradley Smith says that he’s delighted with the...

Smith undergoes surgery after Oschersleben Endurance...

MotoGP star Bradley Smith looks likely to miss next weekend’s...
1d ago from BikeSportNews.com

MotoGP: Smith awaiting scan results on knee injury

Monster Yamaha Tech 3 rider Bradley Smith is awaiting the results of an...

Popular On IndyCarToday.com

INDYCAR: Pagenaud kept cool - and points lead

It might have been the decision that ends up helping Simon Pagenaud earn...
2h ago from Racer.com

Texas 600: Top 10 quotes after race

Graham Rahal edges Hinchcliffe in 1-2 finish for Honda in Texas P. N°...
3h ago from Motorsport.com

VIDEO: Robin Miller with Graham Rahal at Texas

Graham Rahal visits with Robin Miller and The RACER Channel after his...
2h ago from Racer.com

Rahal denies Hinchcliffe in thrilling Texas finish

Graham Rahal secured his first victory of the season in a thrilling race...

Popular On TotalWRC.com

Wrc.com video playlist: Germany

Our selection of must-see clips from round nine
2h ago from WRC.com

Red Bull Global Rallycross season resumes in Atlantic...

Two new entries join the Supercar grid to produce a season-high of 13...
1d ago from Motorsport.com

Lappi breaks silence over Toyota rumours

Talks have taken place at Toyota's rally base
4d ago from WRC.com

Mikkelsen: It still felt like a victory

Fourth in Germany but Mikkelsen remains positive
2d ago from WRC.com

Popular On GunnersToday.com

REVEALED : Arsenal Boss Wenger Made Attempts For...

Reports have emerged claiming that Arsenal boss Arsene Wenger made an...
1h ago from Nastytackle.com

Bayern Munich To Challenge Arsenal For Nottingham...

It has been revealed that Nottingham Forest starlet Oliver Burke is being...
52m ago from Nastytackle.com

Red Bull Leipzig beat Bayern Munich to signing of...

Red Bull Leipzig beat Bayern Munich to signing of Nottingham Forest...
52m ago from DailyMail.co.uk

Watford vs Arsenal REPORT score: Plus other Premier...

Chelsea romped past Burnley and Arsenal beat Watford on a frenetic Premier...
52m ago from DailyMail.co.uk

Comments

Hottest News

Recent News

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.