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Gillette, McLaren enhance partnership

– Gillette, the world's leading male grooming brand, has enhanced its collaboration with McLaren. The two brands, which joined forces in 2013, will strengthen their partnership – covering Europe, the Middle East and Africa – through a new sports marketing campaign, involving TV, digital, PR and in-store programs. "It is very exciting to be able to announce a new partnership between McLaren Mercedes and Gillette," said Eric Boullier, Racing Director at McLaren Mercedes. "Gillette is synonymous with precision engineering and with innovation. These are values we hold dear at McLaren as we strive to deliver world beating performance." "Gillette has a rich...
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