McLaren and Gillette enhance partnership 15 April, 2014 Press Release: Gillette, the world’s leading male grooming brand, is enhancing its collaboration with McLaren Mercedes, one of the most prestigious and successful teams in F1 history. The two brands are extending their partnership to bring to life an innovative marketing campaign focused on Precision Engineering. The partnership covers the Europe, Middle East and Africa. Gillette and McLaren, which share an ethos of innovation and precision engineering, are coming together for an exciting new marketing campaign emphasising the ways the two brands push boundaries of technology. With this partnership, the male shaving category will...
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