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McLaren announces digital expansion into China

McLaren announces digital expansion into China 18 April, 2014 McLaren today massively extends the reach of its digital presence with the launch of www.mclaren.cn/formula1 – a Mandarin-language imprint of the team’s website for China. As the sport celebrates its 10th anniversary in China this weekend, the website’s launch is perfectly timed to help increase the sport’s popularity among Formula 1’s large and well-connected young Chinese fanbase. Indeed, as a responsive platform, the website provides an optimum mobile browsing experience, recognising the massive popularity of handheld devices as a key content platform throughout China. The Chinese website will deliver the same...
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9y ago from GrandPrix247.com 0
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