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Force India lines up Smirnoff

Currently third in the Constructors' Championship, Force India has signed another sponsorship deal, this time with vodka giant Smirnoff.According to the Indian team, whose cars already sport more booze labels than a hotel mini-bar: 'The partnership brings together two brands with a shared ethos to open up access to one of the world's most elite sports for everyone. The fan-centric alliance will be focussed on helping lovers of the sport get closer to drivers, nearer to top quality race action and further away from exclusivity.Responsible drinking will lie at the heart of the partnership. Smirnoff will use its position as an official partner of the Sahara Force India Formula One Team to...
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