The world’s leading premium Vodka makers Smirnoff have become the latest drinks company to join the world of Formula 1 sponsorship by signing a deal with the Sahara Force India team, it has been announced. It follows on from Martini becoming the main sponsor of the Williams team just before the beginning of the 2014 season.
The partnership will ‘provide a high-profile, truly global, platform for Smirnoff within one of the world’s most iconic sports’ said a press statement. It will also involve promoting responsible drinking and powerful anti-drink drive messages.
“It’s fantastic to see Smirnoff join the world of Formula One,” said Force India Team Principal and Managing...
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