There is one side to the late Ayrton Senna that shows his more charitable side, one that was rarely seen at the track. He was very helpful to help those youngsters in Brazil that did not have the luxuries he had as a child, and looked to help Brazil’s younger generations towards a better future.  In November 1994, just a few months after his fatal accident at Imola, his sister Vivienne founded the Instituto Ayrton Senna, which now helps to realize the dream that Ayrton once had as merely an idea. Senna was keen to help close the gap between those that were living in poverty-stricken areas and those that were a lot more comfortable when it came to living conditions. It is a non-profit...
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