News Details

Barcelona circuit boss keen for rebranding

Red Bull/Getty Images The boss of the Circuit de Barcelona-Catalunya is keen for his track to host a renamed Spanish Grand Prix. The circuit, which joined the Formula 1 calendar in 1991, was renamed from 'Circuit de Catalunya' last year after a deal was struck with Barcelona City Council. But circuit boss Salvador Servia would like to drop the 'Spanish' part from the race title and focus the event on nearby Barcelona. "The 'Barcelona' brand outsells the 'Spain' brand, and it also outsells 'Catalunya' or Montmeló," he told Catalunya Radio. "When we say we would like to name it the Gran Premio de Barcelona, it is because of today's business success. The Barcelona brand helps...
Full Story »
9y ago from F1Zone.net 0
Share

You May Also Be Interested In...

Organisers want Gran Premio de Barcelona not Spanish GP

Organisers want Gran Premio de Barcelona not Spanish GP 7 May, 2014...
9y ago from GrandPrix247.com

The Big Preview: Spanish Grand Prix at Circuit de...

The Big Preview: Spanish Grand Prix at Circuit de Barcelona Catalunya 7...
9y ago from GrandPrix247.com

Track Guide: Circuit de Barcelona-Catalunya

The Circuit de Barcelona-Catalunya has played host to the Spanish Grand...
9y ago from RichlandF1.com

Spanish Grand Prix: McLaren preview Barcelona weekend

Kevin Magnussen After four long-haul races to kick-start the season, the...
9y ago from GrandPrix247.com

Elsewhere On The Network

Popular On MGPToday.com

Vinales: Aprilia COTA MotoGP win has ‘different...

Maverick Vinales believes that his maiden win with Aprilia in MotoGP at...
13h ago from MotorsportWeek.c...

Ducati: Bastianini's COTA MotoGP podium an...

Ducati General Manager Gigi Dall’Igna labelled Enea Bastianini's podium...

Popular On IndyCarToday.com

Popular On TotalWRC.com

Neuville and Evans tied to a tenth!

Thierry Neuville and Elfyn Evans fought a mighty duel across eight stages...
11h ago from MotorsportWeek.c...

Popular On GunnersToday.com

Wolves preview: Lots of reaction, not too many changes

Morning all. It feels a bit odd that after such a disappointing week,...
22m ago from Arseblog.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.