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Mercedes feeling negative effects of dominance

Toto Wolff says Mercedes has noticed it is generating less TV and media coverage as a result of its dominance of the 2014 season. With Mercedes having won the first five races by a comfortable margin, only the Bahrain and Spanish grands prix saw a battle for victory between the two cars. When it was put to Wolff that the TV cameras were rarely fixed on their cars when they are so far up the road, Wolff admitted it was one of the negative effects of being so dominant. “We have seen that already, interestingly,” Wolff said. “It was funnily enough Bahrain! Even though we had the battle at the end, TV coverage and the media value we have generated was less than in previous races. “So...
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