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Hamilton named most marketable athlete
World championship leader Lewis Hamilton has been named as the world's most marketable athlete.Already cited as Britain's wealthiest athlete in the latest edition of the Sunday Times Rich List, the Mercedes driver is named as the world's most marketable athlete by SportsPro magazine.Using a system called the Davie-Brown Index (DBI), which measures consumer perception of athletes, the fifth edition of SportsPro's rankings sees Hamilton beat off cricketer Virat Kohli (us neither), American footballer Robert Griffin III (again), Real Madrid's Cristiano Ronaldo and tennis star Grigor Dimitrov.Rather than focussing on how successfully athletes are marketed, SportsPro focusses on how they might...
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