– "The show has not been good enough at some races this year and with one team dominating, the spectators want more excitement."Those are the words of Fernando Alonso with regards to the 2014 Formula 1 season. There's an assumption that Formula 1's fans are underwhelmed with the spectacle provided by the new regulations and a concern that Mercedes's dominance is causing people to switch off the television.It's true – to an extent. Television audiences have been dwindling in the sport, although that's partly down to its baffling reluctance to properly embrace new media and its transition to pay-per-view in the unending quest for more money. If fewer people are able to...
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