In a rather tenuous team principals press conference on Friday in Austria, the idea of fan engagement was one that came up time and time again. As any talk of a cost cap was put to one side by the bigger teams, the focus instead turned to raising Formula 1′s profile across the globe and attracting a wider audience.
In a nutshell, the problem that Formula 1 is currently trying to curb is the fact that less people are watching the sport than they did before. According to a report published in February, the global audience fell from 500m to 450m in 2013, which has sparked the calls to 'improve the show'.
Ferrari president Luca di Montezemolo wrote an open letter to the sport's powers...
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