News Details
Marketing Made Simples: Sauber, Sergey and Simona
In the UK, an insurance comparison company has been running with an ingenious marketing campaign for the past five years or so. For those of you who are aware of what 'simples' means, you'll know where this is going.
For those of you who don't, there's a company called 'Compare the Market' that has created a spin-off through its adverts called 'Compare the Meerkat'. In the ads, rich meerkat Aleksandr gets up to all kind of mischief with his beleaguered and unfortunate lackey, Sergei. Most recently, they've adopted a baby meerkat called Oleg. It's all rather cute and, frankly, genius marketing.
So what does this have to do with Formula 1? Well, marketing ploys. Compare the Market saw its...
Full Story »
Full Story »
9y ago from RichlandF1.com
0
You May Also Be Interested In...
Sirotkin dismisses de Silvestro as a marketing ploy
Sergey Sirotkin has labelled his fellow Sauber driver Simona de Silvestro...
9y ago from RichlandF1.com
Sirotkin says De Silvestro at Sauber a marketing ploy
Sergey Sirotkin
Russian teeanger Sergey Sirotkin has denied his future at...
9y ago from GrandPrix247.com
Silvestro just a 'marketing move' - Sirotkin
Sutton Images Enlarge Sauber test driver Sergey Sirotkin says he does...
9y ago from espnF1.com
Sirotkin: De Silvestro a marketing ploy
Sergey Sirotkin has dismissed suggestions that Simona de Silvestro is a...
9y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Yamaha to test completely new MotoGP bike at Jerez
No description available...
4h ago from Motorsport.com
Raul Fernandez set to get 2024 Aprilia MotoGP bike at...
No description available...
8h ago from Motorsport.com
Quartararo: Marquez's Honda exit ‘woke a lot of...
Fabio Quartararo believes Marc Marquez's exit from Honda last term 'woke a...
1d ago from MotorsportWeek.c...
Could Acosta get a Verstappen-like mid-season...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
O’Ward retroactively given St. Pete win after Team...
The NTT IndyCar Series announced on Wednesday that all three Team Penske...
6h ago from MotorsportWeek.c...
Penske's Newgarden loses St. Pete IndyCar race win...
No description available...
5h ago from Motorsport.com
Power “didn't have any defense” against Dixon due...
No description available...
23h ago from Motorsport.com
Brake issues hinder Rosenqvist’s chances for victory...
No description available...
22h ago from Motorsport.com
Popular On TotalWRC.com
Ford simulator boosting M-Sport WRC Puma performances
No description available...
9h ago from Motorsport.com
Auction raises more than 50K for Craig Breen Foundation
No description available...
7h ago from Motorsport.com
FIA not at war with manufacturers over 2025 WRC...
No description available...
2d ago from Motorsport.com
ERC star Sesks secures WRC Rally1 graduation with...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
'Watched 5 minutes of yesterday's Arsenal game and...
No description available...
49m ago from SportsKeeda.com
Chelsea could face backlash from squad if they sack...
No description available...
1h ago from SportsKeeda.com
'No one knows what's going on in his life' –...
Ben White's agent has hit back at critics of the Arsenal star claiming 'no...
2h ago from CaughtOffside.com
Arsenal slap £25m price tag on 30-year-old star as...
No description available...
3h ago from SportsKeeda.com
Comments
Hottest News
Ferrari announces changed identity whilst new Stroll...
Catch up on the all the biggest news stories of... Read More »
59m ago from RacingNews365.com
IndyCar: McLaren’s O’Ward handed St. Pete win after...
Arrow McLaren SP driver Pato O’Ward has been... Read More »
4h ago from F1i.com
F1 giants announce name change with IMMEDIATE effect
Ferrari have announced that they are to join... Read More »
1h ago from GPFans.com