In the UK, an insurance comparison company has been running with an ingenious marketing campaign for the past five years or so. For those of you who are aware of what 'simples' means, you'll know where this is going.
For those of you who don't, there's a company called 'Compare the Market' that has created a spin-off through its adverts called 'Compare the Meerkat'. In the ads, rich meerkat Aleksandr gets up to all kind of mischief with his beleaguered and unfortunate lackey, Sergei. Most recently, they've adopted a baby meerkat called Oleg. It's all rather cute and, frankly, genius marketing.
So what does this have to do with Formula 1? Well, marketing ploys. Compare the Market saw its...
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