News Details

Marketing Made Simples: Sauber, Sergey and Simona

In the UK, an insurance comparison company has been running with an ingenious marketing campaign for the past five years or so. For those of you who are aware of what 'simples' means, you'll know where this is going. For those of you who don't, there's a company called 'Compare the Market' that has created a spin-off through its adverts called 'Compare the Meerkat'. In the ads, rich meerkat Aleksandr gets up to all kind of mischief with his beleaguered and unfortunate lackey, Sergei. Most recently, they've adopted a baby meerkat called Oleg. It's all rather cute and, frankly, genius marketing. So what does this have to do with Formula 1? Well, marketing ploys. Compare the Market saw its...
Full Story »
2y ago from RichlandF1.com 0
Share

You May Also Be Interested In...

Sirotkin dismisses de Silvestro as a marketing ploy

Sergey Sirotkin has labelled his fellow Sauber driver Simona de Silvestro...
2y ago from RichlandF1.com

Sirotkin says De Silvestro at Sauber a marketing ploy

Sergey Sirotkin Russian teeanger Sergey Sirotkin has denied his future at...
2y ago from GrandPrix247.com

Silvestro just a 'marketing move' - Sirotkin

Sutton Images Enlarge Sauber test driver Sergey Sirotkin says he does...
2y ago from espnF1.com

Sirotkin: De Silvestro a marketing ploy

Sergey Sirotkin has dismissed suggestions that Simona de Silvestro is a...
2y ago from PlanetF1.com

Elsewhere On The Network

Popular On MGPToday.com

Marquez's gamble yields German win

An inspired decision to pit early for slicks as the Sachsenring circuit...
5h ago from SuperSport.com

'It's Stoner's choice to race or not'

Ducati MotoGP boss Paolo Ciabatti says that it’s not impossible that...
5h ago from SuperSport.com

Lorenzo hails “impressive” and “unbelievable”...

Yamaha MotoGP star Jorge Lorenzo has paid tribute to the skills of retired...
3d ago from Motorsport.com

Michelin need ‘more resistant solutions’ for...

Michelin have some work to do after some MotoGP riders at the Red Bull...
1d ago from BikeSportNews.com

Popular On IndyCarToday.com

INDYCAR: Dixon tops meaningful Mid-Ohio test

Target Chip Ganassi Racing's Scott Dixon topped an important test at...
1d ago from Racer.com

INDYCAR: Aeroscreens likely for 2018

The Verizon IndyCar Series isn’t ready to confirm its solution or...
2d ago from Racer.com

Harvey test crash puts SPM race deal in jeopardy

A heavy shunt for young gun Jack Harvey in IndyCar’s Mid-Ohio test today...
2d ago from Motorsport.com

Video of the Day: Newgarden quizzed

No description available...
1d ago from GPUpdate.net

Popular On TotalWRC.com

2017 World Rally Cars uncovered: Part 2

2017 World Rally Carsuncovered: Part 2 In the second part of our look...
1h ago from WRC.com

2016 Silk Way Rally: Triumph for the Peugeot 2008 DKR !

Peugeot Sport victory comes in the wake of the success on January’s...
21h ago from Motorsport.com

Silk Way Rally – Leg 10 : Another Peugeot 2008 DKR...

The result sees Peugeot strengthen its provisional hold on the top two...
18h ago from Motorsport.com

Peugeot and Despres victorious in Silk Way Rally

Cyril Despres and co-driver David Castera secured Peugeot's second major...
18h ago from Motorsport.com

Popular On GunnersToday.com

Per Mertesacker admits that Arsenal were 'lucky' to...

Per Mertesacker admits Arsenal finishing second last season was a...
2h ago from DailyMail.co.uk

Wes Morgan insists there was no reason for Jamie Vardy...

Wes Morgan insists there was no reason for Jamie Vardy to leave Premier...
2h ago from DailyMail.co.uk

Arsenal fans cheekily call for Arsene Wenger to pounce...

Manchester United star Anthony Martial is reportedly upset over losing...
2h ago from CaughtOffside.com

Comments

Hottest News

Marko: Lauda dropping by on our Newey is by chance?

Helmut Marko is confident Red Bull will be ready... Read More »
2h ago from GrandPrix247.com

Starting grid – 2016 Hungarian Formula 1 Grand Prix

The Mercedes duo Nico Rosberg and Lewis Hamilton... Read More »
4h ago from ThisIsF1.com

Ferrari racing with heavier car in Hungary

The Ferrari SF-16H cars of Kimi Raikkonen and... Read More »
2h ago from GrandPrix247.com

Recent News

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.