News Details

Hugo Boss to switch from McLaren to Mercedes

Long-term McLaren sponsor Hugo Boss has dealt the team a blow following confirmation that it will switch to rival Mercedes next season. The fashion brand has been linked with McLaren since 1981, making it the longest ever sports sponsorship partnership. But it will come to an end this year. "The McLaren-Hugo Boss association has been an outstandingly successful F1 partnership for more than 30 years," a team spokesperson told journalist Adam Cooper.  "However, Hugo Boss has recently decided to co-operate with Mercedes-Benz on a number of international marketing projects unrelated to F1. "That being the case, it would be inappropriate for Hugo Boss to continue in...
Full Story »
1y ago from TheF1Times.com 0
Share

You May Also Be Interested In...

Haas to sponsor Ferrari

Haas Automation will sponsor Ferrari ahead of Gene Haas's arrival in F1...
1y ago from espnF1.com

Haas Automation to sponsor Ferrari

Gene Haas' Haas Automation has been announced as a new Ferrari sponsor...
1y ago from PlanetF1.com

Mercedes engine not a magic cure - Maldonado

Switching the Renault power unit for a Mercedes one wouldn't magically...
1y ago from TheF1Times.com

Switch to Merc power wouldn't be magic cure - Maldonado

Lotus is currently powered by Renault Sutton Images Enlarge Pastor...
1y ago from espnF1.com

Elsewhere On The Network

Popular On MGPToday.com

Analysis: How Mugello proved to Vinales Yamaha was the...

Yamaha-bound rider Maverick Vinales is certain he's made the right choice...
1d ago from Motorsport.com

Mugello Expert Opinion: Casey Stoner

Without doubt Andrea Iannone and the Desmosedici GP had the pace to run...

Analysis: Why struggling Honda had to redesign its...

While Honda admits the deficiencies of its new MotoGP engine, the Japanese...
3d ago from Motorsport.com

Yamaha suspects overrevving to blame for engine...

Yamaha overrevved its engines at Mugello, or at least that's the theory...
4d ago from Motorsport.com

Popular On IndyCarToday.com

Motorsport.com Indy 500 driver preview

Motorsport.com's David Malsher (DM) and Nick DeGroot (NDG) preview the...
9m ago from Motorsport.com

INDY DIARIES: Footage from the first running of the...

Over 99 runnings, the Indianapolis 500 has become the most famous event...
39m ago from Racer.com

VIDEO: Matt Brabham continues Brabham Indy 500 legacy

His grandfather changed the face of the Indianapolis 500 forever, his...
1h ago from Racer.com

Michael Andretti on life after Indy defeats

What does an elite sportsman do when the greatest achievement of his...
9h ago from Motorsport.com

Popular On TotalWRC.com

Lydden WRX: Solberg leads Day 1 as Loeb hits trouble

Reigning World Rallycross Champion Petter Solberg leads the way after the...
19h ago from Motorsport.com

Camilli buoyed by Portugal result

M-Sport driver reflects on fifth place finish
1d ago from WRC.com

The WRC gallery: Round 5: Portugal

Advertising Here is a selection of some of our favourite photographs,...
1d ago from WRC.com

Merzouga, Stage 5: Benavides wins as Rodrigues ends...

Honda's Kevin Benavides took win in the 2016 edition of Merzouga Rally at...
1d ago from Motorsport.com

Popular On GunnersToday.com

Arsenal agree personal terms with striker, confirms...

Maxi Romero has reportedly agreed on personal terms with Arsenal, but with...
2h ago from ArsenalFever.com

Man United agree striker deal: Contract finalised...

ANCHESTER UNITED have agreed a new contract with Marcus Rashford - after...
4h ago from DailyStar.co.uk

The only thing necessary for the triumph of evil is...

So, the Champions League final, disappointingly tame in the end. Real...
3h ago from Arseblog.com

Former Arsenal player reveals how he helped convince...

ARSENAL FC VIA GETTY CONVINCING: Johan Djourou sold Arsenal and London to...
2h ago from DailyStar.co.uk

Comments

Hottest News

Heavy rain falling in Monaco

The hopes of Lewis Hamilton have been granted... Read More »
2h ago from SkySports.com

Red Bull, Toro Rosso confirms Renault engine deal for...

Red Bull Racing is pleased to confirm it will... Read More »
3h ago from ThisIsF1.com

Verstappen 'played with' Kimi

Talk about an old head on young shoulders: Max... Read More »
49m ago from SkySports.com

Recent News

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.