News Details

Hugo Boss to switch from McLaren to Mercedes

Long-term McLaren sponsor Hugo Boss has dealt the team a blow following confirmation that it will switch to rival Mercedes next season. The fashion brand has been linked with McLaren since 1981, making it the longest ever sports sponsorship partnership. But it will come to an end this year. "The McLaren-Hugo Boss association has been an outstandingly successful F1 partnership for more than 30 years," a team spokesperson told journalist Adam Cooper.  "However, Hugo Boss has recently decided to co-operate with Mercedes-Benz on a number of international marketing projects unrelated to F1. "That being the case, it would be inappropriate for Hugo Boss to continue in...
Full Story »
4mo ago from TheF1Times.com 0
Share

You May Also Be Interested In...

Haas to sponsor Ferrari

Haas Automation will sponsor Ferrari ahead of Gene Haas's arrival in F1...
4mo ago from espnF1.com

Haas Automation to sponsor Ferrari

Gene Haas' Haas Automation has been announced as a new Ferrari sponsor...
4mo ago from PlanetF1.com

Mercedes engine not a magic cure - Maldonado

Switching the Renault power unit for a Mercedes one wouldn't magically...
4mo ago from TheF1Times.com

Switch to Merc power wouldn't be magic cure - Maldonado

Lotus is currently powered by Renault Sutton Images Enlarge Pastor...
4mo ago from espnF1.com

Comments

comments powered by Disqus

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.