McLaren sponsor Hugo Boss switch to Mercedes GPPosted On 06 Jul 2014By : thisisf1Comment: 0 Long-time McLaren premium sponsor Hugo Boss is quit after 33 year association and to join Mercedes GP for next season.
“The McLaren-Hugo Boss association has been an outstandingly successful F1 partnership for more than 30 years. However, Hugo Boss has recently decided to co-operate with Mercedes-Benz on a number of international marketing projects unrelated to F1. A team spokesperson told Formula 1 columnist Adam Cooper.
“That being the case, it would be inappropriate for Hugo Boss to continue in partnership with an F1 competitor to Mercedes-Benz, however successful that partnership has been in...
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