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Why F1 should turn to social media

July 10, 2014 (F1plus/Kate Hewitt).- Criticism of Formula 1’s overall marketing and use of social media has suddenly come to the forefront after recent falling TV figures. For many years viewing figures have been a rocky road, but since social media is on the rise, many people are left asking why F1 hasn’t resulted in using it. It’s not often that you see an F1 logo anywhere other than specific motoring events. But, as approaching Silverstone last weekend, it became quite evident that the only advertisements nearby were for the circuit. Nothing to say that Formula 1 was even there, and yes that may be pointing out the obvious, but talk about bad marketing. Surely you’d want to...
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