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Zetsche wants Ecclestone to give up F1 marketing

Dieter Zetsche, the chairman of Mercedes parent Daimler, has pointed the finger at Bernie Ecclestone in the wake of the unpopular German grand prix. At the height of the Michael Schumacher era, Hockenheim was a capacity-filled hotbed of German passion. But last weekend for the German grand prix, despite the current dominance of Mercedes, a German reigning champion and a German championship leader, grandstands were sometimes almost completely empty. Zetsche thinks F1 chief executive Ecclestone's approach to marketing the sport is on the wrong track. "In what company can the boss always do everything alone?" he told the Saturday edition of Frankfurter Allgemeine Zeitung newspaper....
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9mo ago from GrandPrix.com 0
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