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Mercedes will try again to turn up F1 volume says Lauda
Niki Lauda has put his mind to the problem of F1's dwindling television and spectator audiences. Before the sport breaks for the summer, key meetings will take place this week, including the brand new 'popularity working group' reportedly headed by Flavio Briatore. But F1 legend and Mercedes team chairman Lauda doubts the sport needs the former crash-gate protagonist to solve the sport's problems. To Italy's La Gazzetta dello Sport, he laid out his own blueprint of improvements. On the empty grandstands in Hockenheim recently, he said that was "the fault of the organisers" in not promoting the race sufficiently, and setting ticket prices too high. "For Austria," he said,...
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9y ago from GrandPrix.com
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