News Details

Ecclestone needs educating on social media benefits says Mallya

Bernie Ecclestone needs to be educated on the benefits that social media can bring to a brand, that's the view of Force India team principal and co-owner Vijay Mallya. The Indian reckons Formula 1 is missing a trick when it comes to Facebook, Twitter, YouTube and the like, regardless of whether it generates income, purely because Ecclestone has shunned new media in favour of traditional TV. "What I don't understand is that Bernie doesn't want to know about social media - he's a TV man and that's it," Mallya told Autosport. "Somebody who is qualified enough to persuade him and convince him that social media is something that should be taken seriously would be a nice addition....
Full Story »
3w ago from TheF1Times.com 0
Share

You May Also Be Interested In...

Ecclestone pays up

Bernie Ecclestone's legal troubles are behind him as a German court has...
1mo ago from PlanetF1.com

Ecclestone on holiday after paying settlement

Bernie Ecclestone's bribery trial and charges have been officially...
1mo ago from GrandPrix.com

Ecclestone make $100m payment, confirms court

A German court says Bernie Ecclestone has made the $100 million payment...
1mo ago from F1Pulse.com

Ecclestone holidays after paying $100m settlement

Ecclestone holidays after paying $100m settlementPosted On 14 Aug 2014By...
1mo ago from ThisIsF1.com

Comments

comments powered by Disqus

Hottest News

Schumacher cared for at home by 15 specialists

A team of 15 specialists has been charged with... Read More »
9h ago from ThisIsF1.com

Insight: What the radio clampdown means

Formula 1 drivers face an increased workload at... Read More »
8h ago from GPUpdate.net

Mercedes to correct gear ratio flaw for Singapore GP

Mercedes' rivals are in for some bad news —... Read More »
10h ago from ThisIsF1.com

Recent News

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.