Alexander Rossi is exactly the sort of driver Formula One needs right now. The young American racer ticks all of the boxes. He is good-looking, and has already starred in a couple of modelling campaigns. Those good looks make him infinitely marketable, especially to a US audience typically less interested in Formula One than they are in more homegrown types of motor-racing. Rossi is also intelligent, genial, and well-spoken. These attributes may be useless on track, but when it comes to selling Formula One to a potential new fanbase, being able to charm journalists both male and female with a succession of print-ready quotes never does any harm. Just ask those racers who have left the...
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