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Haas F1 Team appoints marketing chief
Haas F1 Team has named Adam Jacobs chief marketing officer. Jacobs will lead brand strategy and partnership development for Haas F1 Team, which will make its debut in the FIA Formula 1 World Championship in 2016, becoming the first American-led Formula One team in 30 years.
Jacobs previously worked for Anheuser-Busch where he was the sports marketing manager for the company’s Budweiser brand in NASCAR and the Bud Light brand in the NFL and college sports. In that role, Jacobs oversaw sponsorship programs collectively valued in the billions, which included Budweiser’s sponsorship of Kevin Harvick in the NASCAR Sprint Cup Series and the Bud Light Hotel during Super Bowl XLVIII in New York...
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9y ago from F1Technical.net
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