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Bernie backtracks on 'youth' comments
Bernie Ecclestone claims he was misquoted over recent comments about the sport's target audience.Not for the first time, the F1 supremo opened his mouth and the reverberations were felt throughout the sport... and beyond.In a recent interview with Campaign Asia-Pacific, Ecclestone, when asked about who the sport is targeting, he replied: 'If you have a brand that you want to put in front of a few hundred million people, I can do that easily for you on television. Now, you're telling me I need to find a channel to get this 15-year-old to watch Formula One because somebody wants to put out a new brand in front of them? They are not going to be interested in the slightest bit.'Young kids will...
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9y ago from Pitpass.com
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