News Details
Williams announces new partnership with Rexona
Unilever will use the unique platform of Formula One to further brand awareness for its leading performance deodorant brand, Rexona. The Rexona logo will appear on the sidepod, front wing and front wishbones of the Williams Mercedes FW37, as well as the team environment and apparel.
Santiago Iturralde, Rexona Global Brand VP, explains: “As the number one global top performance deodorant brand we are delighted to announce this partnership with Williams Martini Racing. Formula One exudes performance and is a captivating sport for millions of our consumers worldwide.”
“The adrenaline, stress, temperature and movement that the drivers, team and fans experience during a Formula One race...
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9y ago from GrandPrix247.com
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