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Williams lures Unilever away from Lotus
Williams F1 have signed a new multi-year partnership agreement with the global consumer goods company Unilever, beginning in 2015. Unilever previously had a sponsorship agreement with Lotus.
Unilever will use the unique platform of Formula One to further brand awareness for its leading performance deodorant brand, Rexona. The Rexona logo will appear on the sidepod, front wing and front wishbones of the Williams Mercedes FW37, as well as the team environment and apparel. Santiago Iturralde, Rexona Global Brand VP, explains: “As the number one global top performance deodorant brand we are delighted to announce this partnership with Williams Martini Racing. Formula One exudes performance and...
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9y ago from F1Technical.net
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