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Tequila brand added to Force India sponsors

Sahara Force India has announced the beginning of a partnership with world-famous tequila brand, Jose Cuervo. The famous logos will appear on the headrest of the VJM08, the drivers’ suits and all team clothing. Jose Cuervo has a worldwide presence in over 90 countries, so Formula One represents the perfect marketing platform for the tequila brand to showcase its range of award-winning products, promote its heritage and support its responsible drinking campaign. Team Principal and Managing Director, Vijay Mallya: “As we get set to launch our 2015 season, it’s the perfect time to welcome Jose Cuervo to the team. They are a true giant of the tequila industry and I’m delighted that we...
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9y ago from F1Technical.net 0
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