Force India has announced a multi-year sponsorship deal with insurance broker Inter. The partnership will see Inter's logos displayed on the front wing of Force India's new VJM08 F1 car, which was unveiled last Wednesday. The company's logos will also appear on the drivers' suits and on all other team clothing. Force India Team Principal and Managing Director Vijay Mallya called the agreement an important step in the team's long-term plans to help them develop and improve in F1. “We are extremely pleased to welcome Inter to the Sahara Force India family,” Mallya said. “This partnership highlights the growing global appeal of our brand, a trend reflected by the interest generated by...
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