How ill-judged and costly forays into India and Korea show holding a grand prix is no guarantee to success in ‘new’ regions. Whatever your personal opinion on Formula One’s endless forays into pastures new, there are some markets where F1’s presence is logical, even if experience has shown us to be unpopular. In recent years, the sport’s two biggest calendar failures bar none have been the losses of both India and Korea, irrespective of how popular either event may have been with F1’s travelling circus. The right kind of markets As home to around one in seven of the world’s population and with a growing middle class, India is exactly the sort of market where Formula One should...
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