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F1 budgets out of control, warns marketing guru
Zak Brown, founder and CEO of Just Marketing International (JMI), the world’s largest motorsport marketing agency which was founded in 1995 and acquired by CSM Sport & Entertainment, a division of Chime Communications plc, in 2013, has warned that F1 must rein-in its spending. The American former professional racing driver, is widely recognised for his accomplishments as a sports marketer having been named numerous times in the INC 500 Fastest Growing Private Companies of the Year and recognised as Marketer of the Year by PROMO magazine. Speaking to Reuters, Brown has become the latest to warn that the sport cannot continue on its current path of spend, spend, spend. 'From our...
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