The equation ‘alcohol = celebration’ was planted in my head by Formula 1, and no it wasn’t the alcohol sponsorship in the sport, but the post-race podium ceremony. If Formula 1 bans alcohol sponsorship, will this automatically lead to a ban on champagne celebrations on the podium? Raikkonen’s eagerness to race to the podium will only drop further! Yes, I know that Bahrain and Abu Dhabi already use ‘rose water’ as a substitute. The alcohol ban should then extend to the team’s hospitality areas and the Paddock Club – in which case, I can already tell you that the ban won’t come into effect! Imagine telling a 70 year old Rolex wearing Formula 1 fan – Bernie’s friends...
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