Formula 1's self styled supremo Bernie Ecclestone and the global sport he heads are being left behind by the digital generation which is largely switching off. That is the view of Lars Stegelmann, an executive of the market intelligence experts Repucom, who were commissioned by the F1 drivers' union GPDA, to head-up the recent global fan survey. Speaking to the German news agency DPA, Stegelmann said that in his view, one of the issues faced by F1 is that its image is 'dominated' by 'one man' — its 84-year-old chief executive and so-called supremo. 'The negative headlines are heaping up around him,' Stegelmann said, referring to Ecclestone. He said the diminutive Briton's...
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