McLaren have acknowledged that their lack of Formula One success is hurting commercially in terms of lost revenues and sponsor appeal. The sport's second most successful team have not won since 2012 and have scored five points in nine races of a new partnership with Japanese car giant Honda. After British Grand Prix, the Woking-based team are now just a weekend away from equaling their dismal 1993-97 run of 48 winless races in a row. 'You establish a brand by your success and repeated success,' McLaren's racing director Eric Boullier told reporters at Silverstone. 'McLaren by the number of wins and championships has clearly established its brand as an excellent one. Asked about their...
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