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Analysis: Why we should never watch F1 the same way again

The Formula 1 media landscape is in a period of transition, and it will soon be much different. Kate Walker looks at the challenges the sport will face to regain the audience it has been losing. It is no secret that the past decade has seen a rapid evolution of the ways in which the general public consumes its broadcast media. Where our grandparents got their news from the radio or wireless, and our parents saw the evolution from black and white to colour television, this generation has lived through the rise of the internet and the introduction of the smartphone. Television unit sales have been in decline for years. In the United States, there was a nine percent drop in sales figures...
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