There's no dewy eyed sentiment from the boss of America's latest venture into F1, though he is happy to follow in the tyre tracks of All American Racers, Parnelli, Penske and Scarab, he is totally honest as to the main reason he want to see the Haas name on the F1 grid. 'The more notoriety you get, the more our brand will be known and the more machine tools we will sell,' he told Sports Business Daily. 'It's all part of the plan. 'You can't buy the kind of notoriety with advertising that we are getting now,' he continued, 'and it helps sell our product in the rest of the world. 'Just like NASCAR is very dominant in the United States, half of our production is actually consumed in the...
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